Meta Draft
Case Study: Reviving Engagement for Luxe Aesthetics Med Spa
Client: Luxe Aesthetics Med Spa
Services: Ad Creative Production, Media Buying, Visual Strategy
The Problem
Luxe Aesthetics, a premium med spa based in California, saw declining engagement on its paid ads. Despite offering high-quality treatments, their visuals failed to resonate with the modern self-care audience.
The Approach
Meta Draft overhauled the ad creatives, shifting from clinical stock imagery to emotionally driven, vibrant visuals. We implemented a storytelling format focused on real-life results and natural beauty. We also refined their target demographic and integrated localized messaging.
The Solution
- 📸 Produced 12 new static ads and 6 short-form videos
- 🎯 Refined targeting: Women aged 30–50, LA & Orange County
- ✨ Introduced a “Real Confidence, Real Results” visual theme
The Results
In just 14 days:
- ✅ CTR increased by 128%
- ✅ Cost per lead dropped from $9.60 to $3.85
- ✅ Facebook ROAS improved by 3.2x
Client Feedback
"Meta Draft completely changed how our brand connects with people. We’re finally seeing the results we always knew we deserved."